There are not many platforms that are available for micro and nano influencers, creators or artists in general. Platforms that encourage, support and celebrate creativity in Africa. Our artists aspire and work tirelessly to be acknowledged and celebrated in foreign lands, which should not be the case, not when we have the resources in our backyard. Pulchra Media is a small scale website and movement that was created to remedy just that. A problem that the Pulchra team realized exists, and quite frankly, could be easily solved.
Introducing Pulchra Media…A Creator’s Abode
PULCHRA is a black owned media company and platform that intends to produce content celebrating young, innovative artists and visionaries on a digital platform. This media company fully utilizes this generations favourite tool; social media, to show case brilliance that has been captured and is yet to be captured on a global scale. More than anything, the aim is to invoke healthy and meaningful conversations surrounding the beauty and uniqueness of art that is created by niche and micro creators who are not celebrated enough.
The Pulchra team is spearheaded by 4 individuals from all around the continent.
All the way from Zambia, Bupe Mwange is the Co-Founder and Creative Director of the Pulchra platform. Bupe has proven to be passionate about fashion, which plays an enormous role for the Pulchra entity.
Tanzanian photographer , Filly, plays the role of Graphics Consultant. Filly has a very successful photography portfolio having shot festivals, events and cultural embodiments of art. Having such a diverse portfolio is crucial for Pulchra.
Also Tanzanian , is Ibrahim, the entity’s PR Consultant, based all the way in Maryland, USA. With a vast amount of connections, Ibrahim is solely in charge of client networking and brand growth for the platform.
Also part of the team, is Co-Founder and Editor, Neenah Molapo, all the way from Lesotho. Over the years, she developed a passion for art and digital media and saw to it that a project that embodies all these aspects must be established.
With a clear vision behind Pulchra , they say they hope to take every single one of the members of their audience on a journey of giving every creator their flowers while they can still receive them. “It is more than a promotional activity, but more of a convenient resource and platform that users can turn to for information, education and familiarization of any kind.”
The name PULCHRA has been derived from the word pulchritudinous, which directly means beautiful. Every piece of art, every creation, every item that will be shared on the platform represents just that-beauty. Beauty with substance, beauty that educates, beauty that encourages interactions and beauty that merges and brings us together.
Written By Diile Neenah Molapo
The Tanzanian Times 