The internet is one of the best inventions made by man. We all know without the internet our lives would be unfulfilled. It has changed our world so much that life has been way easier to tackle. Information, communication and even advertisement can be easily provided through the internet making interaction between people from different continents and with different backgrounds connect. This itself is a big win for the internet.

 With all the importance’s it provides us with, the internet has managed to develop small businesses in the society. Many owners of small businesses use the internet as a factor to spread their products. The services provided by the internet are reliable and fast to inform the public about their business without use of much expense. It also captures easily the interest of the customers with the pretty pictures and videos of the products. This way the customers will know what they want, what it costs and when they can get the products.

 The biggest result of the internet used by small business owners is social media. From YouTube, Facebook and mostly Instagram, all these social media platforms enable the small businesses to gain market insights and be exposed to potential customers near or far from you. This is advantageous because more people join Social Medias in a regular basis making it a perfect way to connect with your customers. 

Clothing brands, portable devices services, photography services; these are some of the famous small businesses in our country that use social media, blogs and the internet in general to advertise and attract their customers. It so happens that this method helps a lot since these small businesses are flourishing and increases income for the owners.

 Since social media is used by a large number of youth, many have started opening their small businesses. The chance of getting customers using social media has managed many youth to be creative in what business they start that may capture the attention of the people. For example, a girl named Anitha Mbangula managed to start her own small business of baking homemade chocolate cakes and selling them through social media. She uses mostly instagram and whatsapp to reach her customers. 

Small businesses or large ones show that social media is very important in our lives today. If it keeps up, the business world will change rapidly in the upcoming years in a good way.

By Edna Deus